Creating a cover that can actually sell your book

For this article, I am going to lean heavily on an interview the awesome Jane Friedman did with Andrew Rhomberg, the…

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Selling your books with Facebook ads

Facebook ads are a great way to get your book noticed by a large number of your ideal readers, quickly and…

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7 things a self-publishing fiction author needs to know about the book market

The book market as we know it today is the result of hundreds of years of development. In business-speak, it is…

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Setting up a system to track your marketing efforts

There is an old management maxim that says: “If you can’t measure it, you can’t manage it”. In terms of self-publishing,…

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Writing persuasive sales copy

How you present yourself on your own site and online stores like Amazon can make or break a sale. Imagine that…

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How to use social media effectively as an author

Apart from your email list, social media is by far the most effective tool for your book marketing efforts. It allows…

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How to start and sustain an email newsletter

It’s never too early to start collecting email addresses of readers who are interested in hearing more from you on a…

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Getting reviews for your book (and how to deal with negative ones)

Reviews are gold when it comes to drumming up sales for your self-published novel. Keep in mind that reviews are actually…

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Book format and pricing strategies for self-publishers

There is no doubt that the creation of ebooks helped make self-publishing a viable business for authors. Ebooks are relatively cheap…

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