The term “book packaging” is a concept we borrowed from the traditional publishing industry. You would think that the idea of “packaging” a book only deals with how it looks on the outside. But we take book packaging to the next level. We advocate that how the book both reads and looks is important. Book packaging is everything we do for the author to help them produce the best book that they can. That’s how we see it. This includes everything from copyediting to print typesetting and ebook conversion.

Now, some of you may be thinking at this point: “But I can do some of that myself, why do I need to hire professionals to help me?” Well, the short answer is that you absolutely do need to hire professionals – and we look at why below.

Three reasons why you need to hire professionals to help you package your book

  1. Your competitors are doing it: The book marketplace is hugely competitive and traditionally-published authors still remain your biggest competitors. These are the guys you want to beat. But you certainly won’t do it with a homemade cover or a print book typeset in Word. You need to be sure that your book appears both professional and credible to be taken seriously by readers.
  2. Your book deserves the investment: You have worked long and hard on writing your book and making the story great, so the big question is: why stop investing in your book now, when it is so close to being finished? Once released, your book will never go “out of print” and could earn you an income for years to come. So, a long-term view is essential.
  3. We are sure you’d rather be writing: What is the most precious resource for any writer? It’s not money, it’s time! Yes, you can go ahead and learn all about the best practices of formatting your book, and the complex design programs to design your cover yourself. But all of this takes time. Wouldn’t you rather be working on your next book, and leave the complicated technical stuff to the professionals?Twitter

Three things to take into account when looking for professionals

  1. Don’t just look at the price: Your book is an investment, and you get what you pay for in all cases. Don’t bankrupt yourself when self-publishing your book, but do try and buy the best help you can afford.
  2. Portfolio: Do they have a portfolio of past work, and are they a fit for what you want specifically?
  3. Credentials and testimonials: Do they have testimonials from past clients? Don’t be afraid to ask for references.

Tips for working with professionals

  • Be clear about what you want: This especially applies to services such as cover design. Think about what you want to see from the professional you are hiring, and be prepared to discuss your thoughts and goals at the very start. This will avoid frustration and disappointment from both sides further down the road.
  • Remember they are on your side: Working with professionals should be a collaborative process, because you both have the same goal: for your book to be the best it can be. While you should have a good idea of what you want, be open to any advice the professional might have to offer you. Remember, you’re not just paying for a pair of hands, but for their expertise and years of experience, too.
  • Pay them promptly: Professional book packagers will do their utmost to make sure that you’re satisfied, so it’s only right that you show them the same respect by paying them promptly for the services they have performed for you!

A lasting impression

Keep in mind that, no matter what the old adage says, people DO judge a book by its cover.Twitter The way in which a book is typeset and formatted will impact on your readers’ experience, too. If a book looks unprofessional and amateurish, that is what a reader is going to think about the story even before they’ve read it, and this will certainly put off potential buyers. By the same token, a poorly edited book that is riddled with errors and grammatical issues will make the author look sloppy and careless, and detract from the story. If this is the impression you leave your readers with, they will be highly unlikely to leave you a good review, recommend your book to their friends, or buy your next book.

What are your thoughts on and experiences with hiring professionals to package your book? Let us know in the comments below!